What are cookies and other tracking technologies?
Cookies save you the trouble of re-entering certain information in some registration areas, help to deliver content-specific information to you, and track which sections of the site are most popular. A ‘cookie’ is actually a small text file that our web server, or the web server of one of our service providers or third-party partners, may send to your computer when you access one of our Websites. This file is then stored on your computer.
Tracking technologies work similarly to cookies and place small data files on your devices or monitor your website activity to enable us to collect information about how you use our Websites.
Session versus Persistent Cookies
Cookies can be classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser. The distinction can be described as follows:
Session cookies: session cookies last for as long as you keep your browser open. They expire when you close your browser.
Persistent cookies: persistent cookies expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.
Cookies may obtain information identifying your computer or browser, including a device ID, your IP Address, and/or an Ad ID, as well as information relating to your browsing history.
To administer our Websites and for research purposes, Roche also has contracted with third-party service providers to track and analyses statistical usage and volume information from our Websites users. These third-party service providers use persistent cookies to help us to improve the user experience, manage our Websites content, and analyses how users navigate and utilise the Websites.
What types of cookies and other tracking technologies do we use and for what purposes?
Our Websites may use the following types of cookies and tracking technologies, for the following purposes:
Strictly Necessary Cookies.
Strictly necessary cookies are necessary for the Websites to function and cannot be switched off in our systems. These cookies are usually only set in response to actions made by you that amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms. You can set your browser to block or alert you about these cookies, but blocking these cookies will prevent the site from working. These cookies typically do not store personal information.
Functional cookies enable our Websites to provide enhanced functionality and personalisation. They may be set by us or by our duly appointed third party service providers whose services we have added to our Websites. If you reject these cookies then some or all of these services may not function properly.
Performance cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. These cookies help us understand how our Websites are being used, such as which Websites are the most and least popular and how people navigate around the site. The information collected in these cookies are aggregated, meaning that they do not relate to you personally. Opting out of these cookies will prevent us from knowing when you have visited our site and will prevent us from monitoring site performance. In some cases, these cookies may be sent to our third party service providers to help us manage these analytics.
Social Media Cookies.
Social media cookies are set by a range of social media services that we have added to the site (such as Facebook, Twitter, LinkedIn) to enable you to share our content with your friends, colleagues, and networks. These cookies are capable of tracking our browser across other websites and building up a profile of your interests. This may impact the content and messages you see on the other websites you visit. If you do not allow these cookies, you may not be able to use or see these sharing tools.
Targeting cookies may be set through our Websites by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device. If you allow these cookies, you will experience more targeted advertising.
A web beacon is a piece of software code on a web page or in an e-mail message that is used to track pages viewed or messages opened. Web beacons tell the website server information such as the IP address and browser type related to the visitor's computer. Web beacons may be placed in online advertisements that bring people to our Websites and on different pages of our Websites. Web beacons provide us with information on how many times a page is opened and which information is consulted. Web beacons are also known as internet tags, single-pixel GIFs, clear GIFs, and invisible GIFs.
How do our Websites respond to web browser “Do Not Track” signals?
Certain web browsers and other programs may be used to signal your preferences to Roche about how or whether Roche or third parties may collect information about your online activities. Currently, Roche does not respond to such signals.
What choices do you have regarding the delivery of targeted advertisements on third-party websites?
Most internet browsers allow you to change your browser settings to notify you when you receive a cookie, which lets you choose whether to accept the cookies, or to automatically refuse all cookies. Note that doing so may impact how the functionality of some parts of our Websites. If you have previously accepted cookies, you can use these same browser settings to reject such cookies if you change your mind.
Additionally, some of our Websites may use third party analytics tools to collect and manage Performance Cookies on our behalf. Some specific tools we use include Adobe Analytics and Google Analytics, as described below:
Adobe Analytics: We use Adobe Analytics on our Websites, which collects information through cookies. If you would like to opt-out of having your data used by these cookies, please use Adobe’s opt-out tool, available here:
Google Analytics. Our Websites may use certain Google Analytics Advertising Display Features, which collect information through cookies, including Remarketing with Google Analytics and Demographics and Interests reporting. If you would like to opt-out of having your data used by these cookies, please use Google’s opt-out tool, available here:
There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below.
You are welcome to block the use of some or all of the cookies we use on our Websites. However, please be aware that doing so may impair our Websites and its functionality or may even render some or all of it unusable and this may affect your experience on the Websites.
You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.
Changing your browser settings
You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:
Microsoft Internet Explorer
Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.
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